Stijn is an entrepreneur with specific expertise in (enterprise) software sales (+/- 10years of his career) and developing companies implementing enterprise software in larger organisations (+/- 15years of his career).

Stijn has a degree in Commercial Engineering in Management Informatics (1990 - KULeuven, Belgium) and an MBA in Applied Marketing (Institut d'Administration des Entreprises, Aix-en-Provence, France).

He started his career in 1994 at Henkel(FMCG) in building an Analytics platform for the European organisation.

After having gained experience in software sales at Gentia Software, he joined startup Norkom Technologies in 1998 as the first employee outside Ireland. Stijn served as Regional Director at this leading Analytical CRM company. In 2001, Stijn joined Cognos as Managing Director of Belgium & Luxembourg. During his 5 years at Cognos Belux (now IBM), Stijn doubled revenues from 8 million € to 16 million €, the team grew from 15 to about 40 people.

In 2007, Stijn founded element61, which he led as Managing Partner tillend of 2025. The company has become the thought-leading Analytics & AIservices company of Belgium. Over this period the company grew from 0 to 140 people and to 27 million € revenues.

element61 became part of Moore Belgium in2016. Moore Belgium is the largest independent accounting and consulting firm in Belgium with over 2.000 employees and over 220 million € revenues and Waterland as a major shareholder. Stijn was part ofthe Moore Belgium Executive Committee, Board of Directors and an important shareholder.

As of 2026, Stijn is active as investor,coach & mentor and hands-on entrepreneur in a series of selected software startups through the venture studio Anament.io.

Sales & Marketing

•       Define sales processes, playbooks and cost-effective sales support tools

•       Support enterprise deal negotiations

•       Oversee revenue forecasting and pipeline health

•       Measure and optimize marketing funnel metrics

•       Build out demand generation programs (paid ads, content marketing, SEO, events, webinars, ABM campaigns)

•       Develop ideal customer profile and buyer personas

•       Define and refine the go-to-market (GTM) model (direct sales vs. channel)

•       Track competitive landscape

Finance

•       Build and maintain financial models (P&L, budget, balance sheet, cash flow forecasts, ...)

•       Define & measure KPIs and metrics relevant to SaaS/software (ARR, churn, CAC, LTV, burn multiple) to use in VC talks

•       Collaborate in reflection on pricing strategy, customer target segments and business model decisions (subscription vs. usage-based)

•       Assist in decisions, follow up & execution around bookkeeping & other legal requirements

Internal ProcessDigitalisation

•       Selection & implementation of Lead Generation & CRM systems& process

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